• Initiate strong art direction & creative idea to make the campaign more impact and unique for Below the Line.
• Develop and execute marketing communication strategies to enhance brand awareness and customer engagement.
• Plan and oversee all marketing campaigns, both online and offline, including social media, PR, influencer collaborations, and advertising.
• Develop plan & budget control of marketing campaign to reach efficient awareness.
• Create compelling brand messages and content that align with the company’s vision and customer expectations.
• Manage social media channels, ensuring consistency in branding, tone, and audience engagement.
• Work closely with designers, content creators, and external agencies to produce high-quality marketing materials.
• Monitor and analyze marketing campaign performance, optimizing strategies based on data-driven insights.
• Generate customer brand engagement & total brand experience at all touch points for both communication & retail aspects.
• Develop and maintain relationships with media, influencers, and key stakeholders to enhance brand visibility.
• Stay updated on industry trends, competitors, and customer preferences to drive innovative marketing initiatives.
• Support crisis communication and reputation management when necessary.
